Who else can turn a broken foot into a profitable business? Christina Davis, founder of CastMedic designs. As a businesswoman who previously owned an upscale boutique she began searching for products on the market to dress-up the unattractive, heavy black boot. With nothing available, she began designing cuffs and accessories to take the boot from a casual affair to the office to formal events with styles for both children and adults.
Through this experience, she became aware of the substantial market for orthopedic boot accessories. The initial products being offered – Wrap-Its, Strap-Its, Sock-Its, and Click-Its will fulfill an unmet need in both the medical and fashion industries.
Christina feels that an injury shouldn’t get in the way of looking and healing your best and she looks to turn recovery into a fabulous fashion experience. Gina and Christina talk about the motivation behind CastMedic and how the company has grown since it’s inception.